Sales Teams Aren’t Great at Forecasting. Here’s How to Fix That.

Prediction is a skill that can be learned. * This article was originally published here

Does Your Digital Strategy Implement the Right API Management Tools? – DZone Integration

Does Your Digital Strategy Implement the Right API Management Tools? – DZone Integration Kamyar Shah     •     Tue, 19 Mar 2019 09:55:25 +0000 Look at an API management solution that deals with the perpetual challenge of managing busin…

The electric vehicle race is on | CMO Strategy – Ad Age

The electric vehicle race is on | CMO Strategy – Ad Age Kamyar Shah     •     Mon, 18 Mar 2019 10:32:45 +0000 VW, Audi, Porsche and more are churning out EV models but haven’t been spending much on advertising, but the tipping point is…

Useful Marketing Tactics For Growing Businesses | Entrepreneur

Useful Marketing Tactics For Growing Businesses | Entrepreneur Kamyar Shah     •     Mon, 18 Mar 2019 10:28:43 +0000 Customer acquisition, customer experience and content marketing can be identified as the three most important marketin…

Two Surgeries, Two Outcomes

Two Surgeries, Two Outcomes HBR.org     •     2019-03-18T14:13:59Z What Walmart’s health care program looks like from the patient’s perspective How Digital Trust Drives Culture Change MIT Sloan Management Rev…

6 Leadership Traits You Need as a Successful Startup Entrepreneur

6 Leadership Traits You Need as a Successful Startup Entrepreneur Business.com     •     Mon, 18 Mar 2019 05:00:00 -0700 The most valuable companies today had humble startup beginnings (think Apple, Amazon, and Airbnb). Many people on …

4 Ways to Jumpstart Your Search Engine Marketing Strategy

4 Ways to Jumpstart Your Search Engine Marketing Strategy Business.com     •     Sun, 17 Mar 2019 06:00:00 -0700 Search engine marketing (SEM) allows an advertiser to purchase traffic based on a specific keyword or set of keywords on a…

Digital out-of-home advertising is fracturing into many channels

Digital out-of-home advertising is fracturing into many channels Kamyar Shah     •     Sat, 16 Mar 2019 11:30:24 +0000 With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video …

What martech challenges are keeping you up at night?

What martech challenges are keeping you up at night? Kamyar Shah     •     Sat, 16 Mar 2019 11:24:53 +0000 We’re asking you to help us compile marketer’s pain points into the mother of all lists. Read the full article at: market…

Supercharging retail sales through geospatial analytics

Supercharging retail sales through geospatial analytics McKinsey Insights & Publications     •     Fri, 15 Mar 2019 A retailer can now use geospatial analytics to understand the interactions between its online and offline channels.…

Thomas L. Friedman: The three climate changes

Thomas L. Friedman: The three climate changes McKinsey Insights & Publications     •     Fri, 15 Mar 2019 The New York Times foreign affairs columnist tells James Manyika why he thinks the environment, globalization, and technology…

6 Steps to Peak Performance in Marketing Operations

6 Steps to Peak Performance in Marketing Operations Kamyar Shah     •     Fri, 15 Mar 2019 12:32:35 +0000 My role as managing partner at Sojourn Solutions is to advise our clients on how to drive peak performance in their marketing ope…

Why Do Employers Provide Health Care in the First Place?

Why Do Employers Provide Health Care in the First Place? HBR.org     •     2019-03-15T15:34:03Z A historical perspective A Big Step Toward Giving Patients Control Over Their Health Care Data HBR.org     •   …