Sales Teams Aren’t Great at Forecasting. Here’s How to Fix That.

Prediction is a skill that can be learned.



* This article was originally published here

Does Your Digital Strategy Implement the Right API Management Tools? – DZone Integration

Kamyar Shah     •     Tue, 19 Mar 2019 09:55:25 +0000
Look at an API management solution that deals with the perpetual challenge of managing business operations. Read the full article at: dzone.com Interim COO
Kamyar Shah     •     Tue, 19 Mar 2019 09:58:10 +0000
Apart from accommodating credit card payments, the use of a POS system comes with great features such as time clock options, reporting, and inventory management. Read the full article at:…
Business.com     •     Tue, 19 Mar 2019 05:00:00 -0700
We know the world is changing. Yet, very few of us truly understand that the pace of change itself is accelerating. Changes that took two years now happen in two months. How will this increasi…
HBR.org     •     2019-03-19T12:05:32Z
Four strategies to try.


* This article was originally published here

The electric vehicle race is on | CMO Strategy – Ad Age

Kamyar Shah     •     Mon, 18 Mar 2019 10:32:45 +0000
VW, Audi, Porsche and more are churning out EV models but haven’t been spending much on advertising, but the tipping point is coming. Read the full article at: adage.com Interim CMO


* This article was originally published here

Useful Marketing Tactics For Growing Businesses | Entrepreneur

Kamyar Shah     •     Mon, 18 Mar 2019 10:28:43 +0000
Customer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus on. Read the full article at:…
Kamyar Shah     •     Mon, 18 Mar 2019 10:30:34 +0000
Influencer marketing is taking the world by the storms and in China, it is an industry that is worth US$9 billion. Read the full article at: techwireasia.com Interim COO
HBR.org     •     2019-03-18T14:22:22Z
It takes more than talent to succeed in your career.
Business.com     •     Mon, 18 Mar 2019 10:00:00 -0700
If you have colleagues who look at seemingly old-school trade shows and think, “Why should we continue to exhibit?”, the answer is because trade shows continue to provide so much value t…


* This article was originally published here

Two Surgeries, Two Outcomes

HBR.org     •     2019-03-18T14:13:59Z
What Walmart’s health care program looks like from the patient’s perspective
MIT Sloan Management Review     •     Mon, 18 Mar 2019 14:13:46 +0000
The past year has been critical for Facebook’s reputation, with the tech giant coming under scrutiny following extensive, high-profile data privacy breaches. The failure of Facebook to provide go…
Kamyar Shah     •     Mon, 18 Mar 2019 10:26:52 +0000
By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the res…
Business.com     •     Mon, 18 Mar 2019 08:00:00 -0700
In a world driven by instant gratification, short cuts and quick fixes it's easy to see how the investment potential of crypto currencies attracted a massive new wave of Initial Coin Offering (ICO)…


* This article was originally published here

6 Leadership Traits You Need as a Successful Startup Entrepreneur

Business.com     •     Mon, 18 Mar 2019 05:00:00 -0700
The most valuable companies today had humble startup beginnings (think Apple, Amazon, and Airbnb). Many people on the ground floor didn’t come in with Harvard MBAs and years of experience …
HBR.org     •     2019-03-18T12:05:32Z
Do Not Disturb.
Kamyar Shah     •     Mon, 18 Mar 2019 10:22:14 +0000
Digital marketing has a lot of moving parts. Having top leaders in place to organize & execute properly is key. Learn how to become a successful leader now! Read the full article at: …
Kamyar Shah     •     Mon, 18 Mar 2019 10:24:41 +0000
Sales and marketing is leading the way for small business hiring in 2019. Read the full article at: smallbiztrends.com Interim CMO


* This article was originally published here

4 Ways to Jumpstart Your Search Engine Marketing Strategy

Business.com     •     Sun, 17 Mar 2019 06:00:00 -0700
Search engine marketing (SEM) allows an advertiser to purchase traffic based on a specific keyword or set of keywords on a click by click, fixed impression or pay per view basis. While this cost can…
Business.com     •     Sun, 17 Mar 2019 10:00:00 -0700
While you might not be able to hire enough staff to fill every position at your small business, thanks to technology, you can hand some of them over to business tools instead. Here are my favorite…

Digital out-of-home advertising is fracturing into many channels

Kamyar Shah     •     Sat, 16 Mar 2019 11:30:24 +0000
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard…. Read the full article at:…
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
James Manyika and the New York Times foreign affairs columnist discuss what it will take to restore high-wage jobs in the face of technological disruption.
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
There’s reason to be hopeful about our future. The New York Times columnist explains why in a conversation with James Manyika.

What martech challenges are keeping you up at night?

Kamyar Shah     •     Sat, 16 Mar 2019 11:24:53 +0000
We’re asking you to help us compile marketer’s pain points into the mother of all lists. Read the full article at: marketingland.com Marketing Executive
Kamyar Shah     •     Sat, 16 Mar 2019 11:27:54 +0000
No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. Read the full article at: www.entrepreneur.com Marketing…
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
One-word answers are not enough in today’s complex world, when people have differing priorities as citizens, consumers, and workers.
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
Transformations must truly change the trajectory of the organization to thrive over the long run. Here are four essential steps to ensuring lasting change.

Supercharging retail sales through geospatial analytics

McKinsey Insights & Publications     •     Fri, 15 Mar 2019
A retailer can now use geospatial analytics to understand the interactions between its online and offline channels. With these insights, it can create a higher-performing retail network.
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
The New York Times foreign affairs columnist shares what the environment can teach us about thriving in an age of disruption in a conversation with James Manyika.
Kamyar Shah     •     Sat, 16 Mar 2019 11:16:02 +0000
The latest malware is designed especially to make small companies pay through the nose for their data. Read the full article at: theconversation.com Operations Executive
Kamyar Shah     •     Sat, 16 Mar 2019 11:22:08 +0000
Here’s an exercise that may come off as too academic – like a debate over how many angels fit on a pinhead – but is really among the most vital for not only PYMNTS readers, but pretty much an…

Thomas L. Friedman: The three climate changes

McKinsey Insights & Publications     •     Fri, 15 Mar 2019
The New York Times foreign affairs columnist tells James Manyika why he thinks the environment, globalization, and technology are transforming our world.
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
Ron Kuerbitz, Chief Executive Officer, agilon health, shares his perspective on consolidation of the sector, the role of technology, and what he’s most excited about for the future. He spoke wi…
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
From flat, to fast, to deep, technology is advancing in stages and changing our world. The New York Times columnist forecasts what’s next in conversation with James Manyika.
Kamyar Shah     •     Fri, 15 Mar 2019 12:37:57 +0000
Marc Brown analyzes digital marketing strategy, trends and practices, with an emphasis on marketing management, sales enablement, content marketing, and demand … Read the full article at:…
Kamyar Shah     •     Sat, 16 Mar 2019 11:03:50 +0000
you will learn how you can make your customers safer, connect your workforce so they can work smarter, and build a comprehensive security framewok… Read the full article at:…

6 Steps to Peak Performance in Marketing Operations

Kamyar Shah     •     Fri, 15 Mar 2019 12:32:35 +0000
My role as managing partner at Sojourn Solutions is to advise our clients on how to drive peak performance in their marketing operations, which may include how they leverage their data, how they’…
Kamyar Shah     •     Fri, 15 Mar 2019 12:34:58 +0000
 PRESS RELEASEParis, March 15, 2019 – 7am CET 2018 business and earnings   Earnings in line with preliminary data 2018 Group revenues: -28%Commercial Drone revenues: +5%Impact of the…| Ma…
Business.com     •     Fri, 15 Mar 2019 11:00:00 -0700
Though the About page is fundamental to nearly every website, most business owners tend to simply "get it over with" by filling it with a brief, uninspiring bio, not realizing just how valuable an…
McKinsey Insights & Publications     •     Fri, 15 Mar 2019
As customers and banks shift to digital technologies, bancassurers need to rethink their distribution model.

Why Do Employers Provide Health Care in the First Place?

HBR.org     •     2019-03-15T15:34:03Z
A historical perspective
HBR.org     •     2019-03-15T16:14:13Z
New rules from the Trump administration would open up the industry to more competition.
Business.com     •     Fri, 15 Mar 2019 07:00:00 -0700
An exciting part of growing your blog is watching as visitors trickle in and spend more and more time browsing your content. The more time they spend, the more it shows that you're providing them…
Kamyar Shah     •     Fri, 15 Mar 2019 12:28:59 +0000
Kickfin talks about how better cash management, and the digital disbursement of employee payments and tips, can make restaurants operate more efficiently. Read the full article at: …
McKinsey Insights & Publications     •     Thu, 14 Mar 2019
The Head of Digital Strategy and Medical Innovation, US Clinical Development and Medical Affairs at Novartis discusses how disruptive technologies and digital innovation are inspiring a start-up…