Green Bonds Benefit Companies, Investors, and the Planet
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The past five years have seen explosive growth in “corporate green bonds” issued to finance climate-friendly projects. While investors bought just $3 billion of these bonds in 2013, they scooped up $49 billion worth in 2017, bringing the total sold since 2013 to $113 billion at an average of $308 million per offering. A wide range of companies including Apple, Unilever, and Bank of America have issued green bonds in recent years, and the trend is likely to continue. Despite this boom, little is known about the impact of these bonds. Have they delivered positive environmental results? Do they contribute to the issuing companies’ financial performance? The answer to both questions is a resounding yes.

In a recent analysis of the 217 corporate green bonds issued by public companies globally from January 1, 2013 to December 31, 2017, I show that they yield a positive stock market reaction, improvements in financial and environmental performance, an increase in green innovations, and an increase in stock ownership by long-term and green investors.

 How the stock market responds

The issuers’ stock price increases around the announcement of green bond offering, indicating that investors expect the bonds to contribute to shareholder value. (New information is provided to the market on the announcement date, as opposed to the issue date. Further, the analysis includes the announcement date and the previous trading day to account for the possibility that some information may have been known to the public prior to the announcement). In this two-day event window the average cumulative abnormal return (CAR)—that is, the stock return in excess of the “normal” market return was 0.67%.  So, if the stock market (say, the S&P500 index) goes up by 1% over these two days, the stock of the green bond issuer increases, on average, by about 1.67%. All other periods before and after the two-day event window yield insignificant CARs, which confirms that the results are not driven by unrelated trends around the time of the announcement.

These results hold virtually steady even when adjusted for industry-specific performance and potentially confounding events like the announcement of equity issues, regular bond issues, or quarterly earnings. Results do differ, however, depending on several variables.

First, the stock price increase around the announcement of the bond issue is about twice as large for green bonds that have been certified by independent third parties such as Sustainalytics, Vigeo Eiris, Ernst & Young, and CICERO. Some 69% of corporate green bonds were certified by independent third-parties to establish that the proceeds are funding projects that generate environmental benefits. Certification is rigorous and costly, so certified green bonds likely represent a more credible commitment toward the environment, which could explain the stronger stock market response.

Second, the stock price increase is larger for companies operating in industries where the natural environment is financially material to the firms’ operations. For those companies, green projects contribute more substantially to financial performance.

Third, the announcement returns are larger for first-time issuers, compared to seasoned issuers. Arguably, first-time green bond issues, compared to seasoned issues, are more likely to provide new information to the investor community about the firm’s environmental commitment going forward. The second and third time around investors are already aware of the firm’s commitment to sustainability, which is reflected in a weaker stock market reaction.

 Improvements in financial performance

Green bond offerings are also associated with a 2.4% increase in long-term value, measured by the ratio of the firm’s market value to the book value of its assets. (All results are averages across all green bond issues.) Moreover, issuers of green bonds, compared to a control group of companies that issue bonds but not green bonds, saw an improvement in operating performance as measured by the return on assets (ROA). In the long run (two years after the green bond issue), ROA increases by 0.6 percentage points. Because investments in green projects take time to pay off, higher operating profits only appear after two years, while no effect is found in the short run.

 Better environmental performance and more green innovations

Several measures suggest that after issuing green bonds companies improve their environmental performance. Their environmental score rose 6.1 percentage points on the Thomson Reuters’ ASSET4 scale, which is based on more than 250 key performance indicators such as CO2 emissions, hazardous waste, recycling, and so on. They reduced their emissions by 17 tons of CO2 per $1 million of assets. Moreover, they increased their green innovations―measured by the ratio of the number of “green” patents filed to the total number of patents they filed in a given year― by 2.1 percentage points.

Increase in ownership by long-term and green investors

Companies that issue green bonds also appear to adopt longer time horizons—which is particularly important given rising concerns about corporate short-termism. The long-term index (a measure of long-term orientation based on a textual analysis of the firms’ annual reports) of green bond issuers increases by 3.9 percentage points. Corporate green bonds also help attract investors who care about the long term and the environment. The share of long-term investors increases from 7.1% to 8.6% (a 21% increase), and the share of green investors from 3% to 7% (a 75% increase).

Taken together, the findings that green bonds trigger a positive market response, improve financial and environmental performance, and attract long-term and green investors, suggest that this relatively recent innovation in impact investing holds significant promise for fighting climate change globally—whether governments act or not.
How to Create Small Business Saturday Materials

The holidays are quickly approaching, and annual sales days such as Small Business Saturday and Black Friday are here. This year, Small Business Saturday falls on Nov. 24, following Thanksgiving and Black Friday. Founded in 2010 by American Express, this sales day was created to encourage shoppers to do their holiday shopping at local small businesses.

This year marks the ninth Small Business Saturday on the books. In 2017, American Express estimated that 108 million consumers nationwide "shopped small" for this small business holiday and spent a combined $15.4 billion at independent neighborhood retailers and restaurants.

Business owners still have time to create marketing materials if they want to get in on the Small Business Saturday promotion. To help small businesses, American Express offers customizable print and digital signage. Follow these four easy steps to create engaging graphics for Small Business Saturday in just a couple minutes.

Step 1: Go to American Express' Small Business Shop Studio.

Step 2: Fill out your information. Once you reach the studio, you'll need to include a few details about your business, such as the company name, what customers should know about your business, and where it's located.

During this step, you should also indicate how you'd use these marketing materials – for instance, for a social media promotion, to post on your website, or to display at your brick-and-mortar store. You can also easily make materials for Spanish-speaking customers or industry-specific items. 

Step 3: Provide your name and email address. Now you just have to fill out your name, email address, accept the terms and conditions, and download. The files download as JPEGs or video files (depending on where you plan to use them) and are also sized differently based on that information.

For instance, we created materials for social media on We received a custom video, cover photo, social media graphics to include in a post, a profile picture for the day, and a tips sheet that offers advice on how to spread the word and suggested hashtags.

Step 4: Use the materials and have a great Small Business Saturday. Now that your materials are downloaded, you can print them off, attach them to posts, promote them on social media or put them on your website.  

For more ideas, sample posters, press releases and suggested social media updates, the U.S. Small Business Administration is also here to help. Visit its site at

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